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Wild about watermelon!

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Image: Effective advertising — This unique sign caught my eye as I passed by Luciano Garza’s trailer full of juicy watermelons. Apparently, watermelon and I speak the same language.

Effective advertising — This unique sign caught my eye as I passed by Luciano Garza’s trailer full of juicy watermelons. Apparently, watermelon and I speak the same language. (Barry Byers)

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